Why Natural Color?
Because petroleum based conventional dyes are non-renewable, highly toxic, polluting our fresh water system, poisoning environment and skin and soon will get completely exhausted.
Hereβs a short video investigating the problem further.
Natural Color is our only way forward!
Step 1: Know Color Re-Evolution
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What?
This is a movement to re-evolve textiles into a modern paradigm of natural colors.
Itβs a call to restore balance between nature and human nature.
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Who?
Color Re-Evolution is a movement initiated, nurtured and sustained by Color Ashram Foundation.
All are welcome to join this Re-Evolution.
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How ?
All you need is a curious and inquisitive mind to learn and endorse natural colors.
Come with an open mind and let nature do the rest of nurturing.
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Why ?
Because βThere is No Planet B!β
βThis is not a war against synthetic colors, but rather about having access to feasible and sustainable alternatives. Currently, the market is dominated with synthetic dyes - but you can help us make natural dyes more accessible by being a part of our movement.β
Step 2: Choose your Role
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Curious Evolver
I am ready to explore natural color, its impact on ecology and share it with others. I will endorse and contribute to the Re-Evolution by using natural dye products.
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Determined Leader
I am ready to evolve. I want to adopt natural color application in my work and play. I can be a leader who shows the way by doing.
Embrace naturally dyed clothing as a holistic solution to fashion-caused water and soil pollution.
Endorse natural dye brands to ensure we survive and thrive as communities of conscious consumers.
Enable strong collective voices to come together and demand natural dyes in the mainstream textile industry.
Empower present and future generations with sustainable models to identify greenwashing and reject misleading propaganda.
βThe real roadblock to having natural dyes as a sustainable alternative is not technology, but rather the ignorance of consumers today. Innovation follows need, and currently - most people don't even know why they need natural and sustainable dyes.β
Step 3: Become a Human Bridge
Human Bridges are people who volunteer to a relationship with Color Re-Evolution in an active way. The heart of the Color Re-Evolution movement is to help make people more aware of the inherent unsustainability of chemical dyes, and how natural dyes can help deal with these issues by providing a safer, cleaner, environment-friendly alternative.
Meet the evolving team
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Pratiksha Rao
Visual design
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Ankitha Kashyap
Execution Designer
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Reena Mittal
Founder, Slow Textiles
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Namrata Bhutoria
Co-founder, Color Ashram