Etymology

 

Revolution: a very important change in the way that people do things, here it is in context of color application, perception and consumer behaviour.

Re- Repeat , do it all over again.

Evolution: the gradual development of something, developing natural color application in a new format that suits the contemporary pace of time, energy and economy.

Context is Ecology: the study of the relationships between living organisms, including humans, and their physical environment; it seeks to understand the vital connections between plants and animals and the world around them. Ecology also provides information about the benefits of ecosystems and how we can use Earth’s resources in ways that leave the environment healthy for future generations.The need to know why to care is really a call for ecological intelligence.

Movement is the act or process of changing a situation or event, or of changing the way something happens or is done. In this case, how color is made.

Our Emotion: Accepting (natural color’s knowledge and potential) without anger or hatred (towards synthetic color), because this is not purgery.

It is making space for something that is sustainable and sensible and is our tribute to humanity and ‘owing’ to the generations to come.

A letter to you..

 

Dear Reader,

There is a space beyond the layers of suggestions by others, media, advertising, environment, in that soace, something inside you tells you or rather decides what you want to choose. That space is driven by your inherent intelligence that is unique and is built in your synapses and the way you process life. This is where Color re-evolution wants to reach and urge your sensibility. Sincerely hoping that you open up for this. That you give that one shot of your kind attention and the chance to reveal the truth about color to you. Or even better would be to set you on a journey to question the source, impact and choice in color.

And then what? 

Well, nothing. If this can happen, that’s all we are interested in. Rest of the journey will be your choice. What you want it to be.

We do not need anything more than your first engagement with this fact about colors. 

It may make you restless as any new information does, because we love our familiarity and known areas. However, we assure that it’s in your ability to give more thought to this, to choose to act on this, to feel enriched and safe knowing this. To really know that you do have the freedom to demand what makes sense to you. In this joy, we celebrate with you. 

With love, 

Someone who is celebrating this known fact in living with these beautiful and healthy colors all the time, most of the time.

Ecological index is very important! 

Connect to environment is what is often missed in natural dyes. And that can be measured in terms of how color changes the ph of water, soil and skin. How it is made, how it lives and how it dies.

Why we need a revolution in the application of natural color?

 

 

An example..

I support color revolution -Not enough. Tell us how you support it.